The Schreur Blog
Becoming a Thought Leader in Your Industry
Looking to increase your strategic visibility, gain exposure for your ideas, and change the world in meaningful ways?
Everyone is following someone, and it’s time for you to engage others, so they follow you!
Thought leaders are informed individuals who share expertise with a broader audience to educate, improve, or to add value to their industry or field of expertise. They are trusted sources who, over time, create a dedicated group of friends or followers who look to them as a reliable source of information and insights. Thought Leaders International describes it like this:
Thought Leadership is establishing a relationship with and delivering something of value to your stakeholders and customers that aligns with your brand/company value. In the process, you will go well beyond merely selling a product or service and establish your brand/company as the expert in that field and differentiate yourself from competitors.
Build an Enduring Legacy
Thought leadership takes work, but it brings tangible benefits.
As you grow in your influence, you will advance your career, create top-of-mind awareness for your business, access new industry opportunities, and generate business.
Positive exposure creates a snowball effect: influencers receive invitations to join corporate boards, have increased opportunity for promotion, and gain access to people who make things happen. Thought leaders shape policies, mentor others, and create models for others to build on.
Many people have experience or wisdom but no platform for sharing it with others. To become a credible thought leader, you’ll need to focus on three things:
1. Expanding Influence
Thought leaders are relatable, engaging, and consistent. To generate this authority, you need to build trust with people while expanding your circle.
2. Growing Your Name and Niche
Courageous influencers are those who concentrate on a niche market or communicate with a specialized group of people. Write, share, and comment on the things most relevant to your niche.
3. Educating and Empowering Your Audience
As you gain traction, your goal is to demonstrate expertise in a way that is valuable to others. Thought leaders don’t just impress people by how “smart” they are – they teach others to think critically or develop new systems that work.
Want to Know More?
Our latest white paper features examples from several industries and offers ten practical content tools you can use to engage your audience and impact your industry.
To read the paper in its entirety, visit www.schreurprinting.com